Business Building: The Power of the Internet, Blogs, and Social Networks!
Kat Rice, internet consultant and founder of Veribatim.com, called me recently and said, "I’d like to do an interview with you to discuss the rapid growth and success of SalesBlogcast.com!" Click here to listen!
Bridging the Generational Gap: Kat is in her early 20’s and I am in my mid-thirties. During our conversation, she made a powerful statement, "Older generations need to understand… if you speak our language… through our medium of communication (the internet), we will listen!"
Here is an outline of some of the things we talked about:
Why blogging? …because there’s a lot of power in it!
Starting from scratch? That’s OK!
The success strategy - Pull Marketing
Which social networking sites are the most effective, and how can I use them to create new business opportunities? SalesBlogcast.com Top 2 favorites! #1 LinkedIn #2 Twitter
Fear of people stealing your ideas… fear of hurting your reputation?
The two most important things to think about when building your online presence!
Promoting others can make a huge impact on your business... Click Here to learn how to be a guest author on SalesBlogcast.com!
Building your online brand means focusing on your area of expertise.
Question for readers: How are you using web sites, blogs, and social networking sites to build your business?
Other related aticles and interviews:
Generating Sales Through Social Networking?
SalesBlogcast.com Big Hit at the "Box Office!"
SalesBlogcast.com Featured on the SalesRoundup Podcast!
That generation gap thing reminds me of a story.
When I was 34 I was talking to the receptionist at a clients (she was 19) about Rock Music. We got on to Ozzy Osborne. She said after a while "It's so great that someone of your generation gets our music". A little piece of me died just then. I went home.
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First...much helpful information here...Many Thanks.
Second...The Transgenerational Issues. As one of the nearly grand old farts in the business world, I've heard a number of Gen Y consultants on cross-generational work relations say similar things as Kat, which so far have boiled down to "Luv us as we are and everything will work out fine." Within the Gen Y group I'm sure you all are learning to conduct business with each other after the styles to which you have become accustomed. The Boomers, on the other hand, will learn as much as they need to to take Gen Y money from them as effectively as possible.
The old farts still have most of the gold, so they still make most of the rules. Cross-cultural success for Gen Y-ers will be facilitated if they don't treat all of us old guys and gals as if we were their parents. We're not. We're business people, and we want results a whole lot more than we want relationships apart from work responsibilities.
WorkingTOGETHER, one of the big themes of EvolvingSUCCESS, means BOTH parties working towards MUTUAL benefit and respect. One-sided relationships have never cut it for long in the real world. If the astute Gen Y-ers learn some old fart ways, some astute old farts will, in fact, learn some Gen Y ways.
Thomas Meylan
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The latest international survey from IBM focusses on innovation and the globalisation effect which is no longer simply and emergent phenomena; it is a reality and examples can be viewed from collaborative outsourcing, innovation and development groups on external R+D initiatives, relocation of core activities to emergent markets, and strategic participation of customers directly into strategic organisational evolution and development.
This is one of the many opportunities provided by globalisation, international market consolidation and the power of Web 2 technologies. The exponential growth of internet use in AP against the plateau effect being witnessed in the US will further drive this revolution and only around 35% of global corporations are even waking up to this fact or adapting to it.
The future lies in participative and interactive experiences between corporations and customers. Customers will increasingly communicate on these subjects through blogs, forums and social media to the choice is to participate in this or let it happen around you and excluding you. This is not sensible strategy from a marketing and PR perspective. The intelligent method to manage an inevitable social communication revolution is to drive it, focus it and steer it and not let it run around you in an unguided manner.
It is better to channel this energy and contribute to it creatively and even facilitate it rather than to ignore it as it will happen anyway. The proof is already evident.
At 50 after 33 years in business I may fall into the "old fart" category by our younger colleagues, however this old fart has realised where the future lies and it is a very different future from what we have been used to in the past! : )
Best wishes
David
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