Should I Leave a Voice Mail?
Doyle Slayton | Jun 10, 2009 | Comments 81
What’s going on out there? Is it just me, or does it seem like no one is answering their phone? I used to have a very strong opinion about whether or not to leave voice mails. That point of view has recently changed. Share your opinion on the questions below and I’ll use my next article to explain my new thoughts on the subject!
Reader Q & A:
Do voice mails work? Should you or shouldn’t you leave voice mails?
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Filed Under: Blog • Featured • Fun-n-Stuff • Reader Questions • Sales
If you want to lose control of the prospect, leave a voice mail. If you want to keep control and make sure you talk to the decision maker, keep calling.
But what if the contact is the decision maker, you still recommend not leaving a v-mail message? I’d think getting a brief and to the point message out – along with follow-up – is appropriate.
That’s an old school way of thinking – and that kind of inflexibility, especially in these times, is not good.
If what worked before doesn’t work now, it needs to be fixed plain and simple.
More importantly, people are different and depending on the situation, the familiarity and even the number that you call, you’d better have an adaptive game plan.
If you are prospecting, maybe don’t leave a message on the first call. Call later then leave a message and f/u with an email. Maybe the person is busy, maybe the person doesn’t answer strange numbers. It’s all possibilities to consider.
I know for me, I like my caller ID. I want to see who is calling. If the number is unfamiliar, I leave to VM. I want the person to give me a reason to call back. If no VM, I ignore. If they f/u with an email and it’s something I’m interested, I will call back – and definitely email back.
It’s very simple.
Make your calls an scouting trip to hunt down the decision maker.
Doyle,
A carefully crafted and specific voicemail can still do it’s job(get a return call!)
I’m an executive recruiter and I always double up all vm’s with an e-mail. Until a relationship has been created and you understand your prospects(read future business partner!)preferred means of communication, you need to do both. Also with a vm you have an opportunity to mirror your prospect from listening to the speed at which he talks as well as the energy level in his voice.
I hope this input will be helpful.
Thanks, Matt
Matt I very much agree with you.
I also agree with Matt but I emphasize doubling up with an e-mail.
It depends for what purpose you need to talk to him/her and urgency to talk to him/her
If it is cold calling its not good to leave a VM twice in a day.It is always better to let him/her know that we wouldd be waiting for his/her call.
Mixed bag. I agree with Bill on the control issue. I think that it depends on the situation too. Often, I leave a voicemail that goes something like this, “I’m following up on the information I sent you. I will call you tomorrow at 3pm. If this time doesn’t work for you, please let me know via email.”
Or something to that effect. I find it leaves the door open for a call back and doesn’t make me look desperate–rather, organized and efficient.
True, people aren’t answering their phones. I don’t. Hate being interrupted by random phone calls. Would rather have a scheduled call with preset topics.
Love it! Even when you are selling a service based product. I will try this technique tomorrow! Thank you!
I also really like this technique! I will be trying it as well.
I would say leaving a VM twice a day once in the morning then if he/she doens’t turn up then leaving it again in the evening would work.
But email is a must.
Max
Depends upon the person I am calling. If a customer who I know well, then a voicemail is OK as they will generally call back. If a lead or cold call then I rarely leave a voicemail as it generally will not be returned.
A. Yes, leave a message if you know how to do it effectively. If you’re wondering what I’m talking about then don’t leave a voicemail.
I think a short voicemail with a specific and clearly stated purpose can get you the return call. I definitely agree that it should be accompanied with an email.
I think a better way to handle it is to not leave a voicemail and instead just ask the gate keeper a few more questions.
What is the best way to reach so and so?
What time does he come in?
Is Tuesday better than Monday?
Sometimes the gate keeper is your best friend…
I’d always ask my vendors to shoot me an email first, then I’ll get back to them if I’m interested.
Often times the salespeople would present their whole media kit over the phone and I would just delete the voicemail.
The people that got through on the phone, either new my direct dial or made pals with the receptionist to find the best time to call.
I truly agree with Matt. Leaving a VM should be done carefully and effectively and should always be doubled up with an email. Leaving a VM gives the potential client a chance to hear the professionalism in your voice, tone, etc. Think about this the next time you decide not to leave a voicemail… Did your competition???
Erika Gurley
AnswerNet
A quick voice mail to digitally note your call is effective to initiate contact. I leave a specific time I will attempt a second call and follow up with an email with the same information. On time follow up demonstrates effective information management and begins to build trust with the prospect.
You never know where you best coach will come from so if you can get any conversation going with the assistant that is fertile ground. A discussion about contact strategy that is done professionally can get you a bit mroe enthusiasm behind your message when delivered by the assistant.
Dave Rose
I leave voice messages followed up with an e-mail message when cold calling. People respond if different ways. However, contact where you hear a voice can not be4 replaced. Cold callers do need to be persist since people often do not reply the first time around.
If it is a customer leave a voice mail, if it is a prospect keep calling & if you can’t get him/her leave one VM, and also e-mails. It also depends on what part of the USA you are in, and what company you work for – in NYC Metro (my turf), professional courtesy is Gone (returning calls) & C level/VP’s do not return calls and have an admin person to screen you!, where in Chicago or Dallas they are much more likely to return calls.
There have been a couple of posts that have felt that referencing a specific time that you will be calling back, and then doing so, is a preferred vm strategy. I would respectfully disagree. My goal is to leave such a compelling message that it “makes” the caller try and call me back. Now you are being pursued instead of doing the chasing. You have just moved from the back seat into the driver’s seat! Hope that makes sense.
Thanks, Matt
Matt,
I like your approach. Would you share how you craft your voicemail?
Thanks
Emily
Emily,
There are many subtleties but the basic format is solving pain. I deal exclusively with sales people that sell software that ranges in cost from
100K to several million dollars. If I have an opportunity for them that solves their customers (hospital of physician office) pain then there is a good chance they will follow up with me to learn more.
Matt,
I disagree – you need to be careful you don’t fall into the trap of believing your own companies hype too much.
A voicemail, no matter how good, could never replace the value that a conversation gives.
If cold calling, think of a VM as your 30 sec commercial. If you can definitely follow up with an e-mail. Just remember not to ramble, and that the average TV commercial is 15secs. Repeat your phone number twice, and tell them that you will call them back at a specified time and a specified day, and please except your phone call.
Well, when calling a prospect or to schedule an appointment, I leave a simple VM that goes something like this: “Hi, this is Lisa and I was trying to reach ____. If I have the right number, can you please call me back and if not, just disregard the message. Thanks and have a great day.” I get quite a few call backs. Also, I always call from my cell. Many people don’t listen to their voice mail but simply call back the missed calls. So, is the VM important, maybe not, but it helps.
Now, when selling advertising though, I advise my customers to answer every call as quickly as possible. Consumers are typically planning to call through a couple businesses as they shop for a product or service. If they don’t answer the phone, the consumer is going on to the next business on the list. If by chance voice mail has been left, it must be responded to immediately. If not, count on your competition taking your business!
My only problem with not leaving a voicemail and calling later is that in this day-and-age most work phones have caller ID. If someone called me two, three, or ten times without leaving a voicemail I will assume it’s not important and when they call again I won’t pick up when I see the number.
Hi Doyle,
I never used to leave voice mail till I learned a technique that gets me 5 return calls for every 10 voice mails I leave within 48 hours. I agree that you must know what you want out of it, and on a cold call, all you want is a call back, then you take things from there.
Go to http://www.sellbetter.ca/blog/?p=45 for details, it includes a link to an article for further background and detail.
Thanks,
Tibor
Hi Dolye,
I read all the comments. I agree with all of the people. In my business, I need to have a conservation with the prospect. I especially like the comments and the artilce that Tibor Shanto gave a link too. I will implement it. I look forward in reading the article.
Thanks,
Arnel Tanyag
I have had great results by never leaving messages and only talking with decision makers but there can be negative side effects due to overcalling and hanging up….so I am now using a bit more of a mixed approach,leaving the voice messages for only decision makers or major influencers to maintain as much call control as possible while providing a bit more opportunity fortransparencyand relationship building. The voice messages, if wellcrafted and to the point do yield results(and I, like some previous posters,follow up with an emailto reinforcethe message and provide my potential clients another means of reply)
As a piranha class telemarketer good creative VM is essential to the cause.
However VM does deplete the energy so we are testing alternatives. We started to track situation and occurrence and placed a time day date coding; with in three weeks our people can identify the best time to reach the target.
For example, cold calling, filtration, 20 min call through at 817am 32mins at 1049am, 17mins at 214pm & 47mins at 337pm produces the same results as calling all day.
Less voice mail more contact less work real happy people producing over the top numbers
I agree strongly with Matt, again you will find a well structured email is a great way to get fast call back from a VM
I use a M.A.D.E. formula (when creating) to get the message across fast Message Action Details Evidence
Also try this tool out called Animoto, yes I am a reseller, but go here and open a free account http://animoto.com/?ref=pdifecmk make a 20 second video invitation to your prospect. Email it and watch the reaction. What I do is go to the prospects site copy some of their images mix them with my clients pics create some slides and 7 minutes later Animoto delivers me a finished music video. Simply email the link and be noticed…
Doyle -
Yes, but not just one. Assume Star 3 or 7 or whatever, so plan a series of messages. The final message says something like: “I am sure that you are tired of hearing from me, day after day – a short conversation could determine if a meeting makes sense. If there is no reason to go on, then best of luck – if there is something worth talking more about, then we go on. Can we speak and make a decision?
What can you lose?
David King
I never answer the phone at work– I’m too busy for solicitations but I do check my voice mail several times a day. I find myself returning calls to the people that leave a winning presentation of who, why and what added value they can offer. My recommendation is to email first with a confirmation that you will be doing a follow up via a phone call. If you’re going to be calling and hanging up every 30 min until you get a live person on the phone make sure you block your caller ID information. At my desk I always look at the caller ID screen when the phone rings. I do notice the multiple calls that are coming in from single sources and that’s a pet peeve of mine.
What a good coincidence I just read your great article. I just started “Cold Callers Support on linkedin to motivate and share successful tips.
The worst scenario is to cold call a decision maker, leave a voicemail, and be away from the phone when he calls back. That would make me really angry, too.
I rarely leave voicemails. I try three times, then I ask to page. If paging is not an option, I ask for an assistant. If that is not an option, I ask for someone who offices near his, so that I might be able to leave a message (which of course I rarely do). If that is not an option, I ask any of the previous contacts if I have the right decision maker, and whether he the only decision maker. If he is, I know my target and I keep trying at various times until I reach him. If not, …. get the picture? I use a professional demeanor, never pushy, never rude. It’s called “tenacity”, “professional persistence”. But if I did have the right contact, not reaching him after working it thoroughly, means that this is a very busy person and may not return calls for a week. When I do leave a voicemail, I leave only my name and number. Curiosity does the rest. And I am committed to being there an hour early and an hour past closing to catch that call.
Sometimes, although you know who the ultimate decision maker is, his subordinate may indeed be the inital contact who will sponsor the sales call further. It is not always possible to work from the top down. Sometimes, it pays off to work from mid-tier up.
Interesting comments from everyone though. With my ten years of experience and success in cold calls, I think I’ll stick to good ol’ tenacity.
Allan Himmelstein- I totally agree. Leave a voice mail. Simple, to the point and then what I do is call back in 48 to 72 hours if no hear back. Leaving a voice mail is marketing your company.
In a day and age when nobody answers their phone and everyone has caller ID, why would you choose not to leave a voicemail? As previous posters have said, just be sure you do it right. If you need some hints, see Tibor Shanto’s post above…or stay tuned for Doyle’s answer; I’m sure it will be brilliant!
Jerry Kennedy
The Motivation 101 Blog
Today, it is getting harder and harder to get ahold of people. nobody answers their phone anymore, and worse yet, nobody gets back to you unless you leave an extremely compelling message. Even then, it’s 50/50. E-mail is tough too. It becomes so impersonal that, again, unless you are extremely compelling, they won’t respond. What this is doing is adding steps to the sales process.
The only thing I can say positive about phone messages is that I can leave a “set up” message. If I’m cold calling, I actually have a few more seconds to puke out my elevator pitch, and they can’t hang up. This makes my second call a bit easier because if i do get ahold of the person, I can start by asking “did you get my message?” Doesn’t matter if they say yes or no, it still gives me a 5 word opening to the conversation.
End result: Have to be compelling and creative when leaving a message. Also need to understand that the sales cycle is 1 step longer these days because people screen calls and e-mails.
The goal is to find a way to use the extra step to your advantage. Creativity is the key.
Like anything else, leaving the voice message has to be done strategically. It also depends on what you are offering, who you are leaving the message for, and what the message content is.
In my case, the target is typically a CFO or VP Finance, so it is a professional level call. If I’m calling I should have some basic research done already, and will leave the massage based on the “gut feel” that the contact will presume this is a professional contact.
With new technologies like caller ID and the advancement of hand sets, I’m already leaving a sort of message. Do people look at caller ID? Sure. Do I ever block caller ID? Never. And the best message purpose I have is that I want to set a 20-minute appointment – Why hide it in a technique?
Do voice messages work? Yes, not always – it’s a numbers game so put it into the funnel – it’s all about the next step of getting the F2F appointment.
Agree with you completely!
People will do business with people they like. If you are successful in conveying a professional message while sounding very approachable and likeable, by all means, do it! Move on to the next call and try, try again.
I often will leave a quick voice mail first introducing myself and explaining that I am reaching out to this person to share some information on work we’re doing with similar firms etc…I then state that I am sending over an email with additional information for their review. I leave my information for a call back and also state that I will be in touch the following week. When you present it as though you’re sharing information, it opens the door and leads to warm call.
In my opinion, the answer to this question goes back to your intent. My personal sales philosophy says that my intent is always to help that other person solve their problem. Sometimes I can help. Sometimes I can’t. The goal is not to actually sell them something, but rather to create an environment that allows them to be honest for you, and thus you’re not wasting their time and they’re not wasting yours. A cold call for me might go something like this, with important phrases noted with “**”:
“Hello. My names is Sam Barber from ABC Company. **You and I have never talked before.** The reason I’m calling is… **I just want to see if I can help you and if there is even a need for further conversation. If so, great! If not, it’s no big deal. Either way, a return phone call would be appreciated.** I can be reached…”
Give people an out. They people you are calling on probably have 1000 other salespeople knocking on their door, and if they can feel comfortable calling you back and saying “no” without being hounded, they’ll remember you when they actually do need your good or service. This has worked for me over and over again.
Derek Hunter
Gilchrist & Soames
Leave a voicemail. I like to know who tried to contact me during the day. I respond within a 24 hour period. The person who leaves a voice mail is important to me and my company’s success!
Whether to leave a voicemail comes down to whether you have a valid business reason to call. But the key to a VBR is that is has to be from the customer’s point of view.
Not to pick on Robert Schneider above, but look at his voicemail:
““I’m following up on the information I sent you. I will call you tomorrow at 3pm. If this time doesn’t work for you, please let me know via email.”
I am…
I will…
How much of that is from the customer’s point of view?
The point here is that (and I sound like a broken record) the customer does not care about you. They only care about what you can do to solve their problem!
So, in your voicemail you’ve GOT to mention something you know they are trying to fix, accomplish or avoid.
Bob
I have been selling for over 30 years and I can tell you this – the times have changed. Owners and sales managers believe that cold-calling is the key because that is how they were taught.
However, today people are “time-challenged” and voice mail is too convenient to screen calls. Additionally, people do not buy features, benefits and reaction any longer – they buy value and solutions.
If you have not established some type of relationship with those that you are trying to call chances are they will not take your call. Persistence without some sort of connection equates to insanity. Try LinkedIn, Twitter and Facebook first before you call. Build your credibility first and then try to make that call.
I always leave a voice mail as it contributes overall to activity and feeling alive as you make those calls all day. I do get return calls and close sales off of those very same calls. However I like the idea of doubling up the email with voicemail. I will give that strategy a try.
Cold calling: Still part of the process if you cannot network your way in.
Timing–I think some of you are suggesting calling too frequently. I’ve owned companies since the mid 1990s. Call me twice in one day, my house better be on fire. Call me two days in a row, it better have burned down yesterday and I was out of town. My suggestion is every fourth day which puts you once a week exc for the week you call on Monday which is followed by Friday.
Agree with getting rid of the “I/we” focus. I prefer, “Jeff, this is George, we’re the people who help you when you want to throw your computers out the winder. If you are the person most interested in computers actually working, we should meet. Call me at 888-MAC-TOSS. Again, it’s George with Secured Systems, 888-MAC-TOSS. Thank you.” Less than 20 seconds and be sure to use numbers not letters in your phone number at least once.
If you don’t leave a voicemail you have no chance of getting a call back. If you do leave a vm, the chance may be one in a hundred, but that is better than zero.
To Leave a Voicemail or Not?…
Doyle Slayton just did a quick post about leaving a voicemail. His post was just a question but the comments were great. Have a read and engage!
Here’s the comment thread. Enjoy and learn!
……
Seems like everyone has a different take. Everyone’s a little different personality and business style. Some of us may even be wrong!
For me the biggest challenge is not the voicemail question–since clearly it’s a question with many answers. The bigger challenge is keeping track of all those calls!
I made a simple CRM system to help me get rid of this problem. I’m opening free Beta in a couple weeks and would love feedback from active intelligent sales professionals.
You can sign up here: http://www.visionpipeline.com
As many have already stated a voicemail is only as effective as it is compelling. You must present a power position to your intended contact that almost dares them to call you back and hear what you have to say. Overuse of voicemail is a thin line that your knowledge of the contact will dictate and if it’s a cold call once a day is my limit. An email follow-up is always more effwective. Great conversation!
I would kill for a 50/50 call back rate. As mentioned in aprevious comment – if you now about the company & thier business issues/current projects then blend your pitch to that – tell them what you can do for them. ALSO – there is another reason to leave a VM – CYA !, some comapnies (like IBM) require you to leave a VM, e-mail, go-see, so sales mngt knows you touched the customer/prospect.
Doyle,
Let me start by saying that when I am in the office I try and answer my own phone. thesere are only two of us (at the present time) and we try to work our schedules around each other so that someone is generally available, but we have heavy travel schedules.
When you get our voice mial you are asked to leave your name, number (even if you think we have it) and a brief message. We try and return messages promptly.
When I call and have to leave a vocie mail, I leave a name, call back number and concise message.
I do follow it up with an email or even an actual letter.
However I find that it is easier to respond to email than telephone messages when I am out of the office.
Also. I abhor telephone cold calls trying to sell me something.
Please, do whatever it takes to make the contact. Try it all. Just don’t leave more than two and spread it out. Possibly just one and then just call until you get lucky. It may take many calls and possibly you will never reach them. Next.
I believe that clients do not take you seriously until you have left 3 messages. You need to leave very specific messages that help brand you as a person who can help the client solve their problems. That being said, I personally view voicemail messages as a brand of marketing and feel that you need to keep calling to make the connect yourself, especially when your voicemail does not get you a call back. I think the vm’s serve to warm up the prospect to who you are and why you are calling and that can make for a more productive and warmer first connect.
What works well for me is leaving a message asking that they respond via phone or email and give them the option. Often times people do shoot me an email in response, and let me know that they’ll look at my info.
I am a strong believer in using email as your new voicemail. Modern technology allows all DM’s to be out and about conducting their daily routines and leaves little time to be at their desk, where the phone typically is.
I work for a technology research company and we conducted a study on this exact topic with over 21,000 IT decision makers and they overwhelmingly acknowledged the fact they respond to emails way faster and more frequently than voicemail.
One of the key findings was that they typically listen to less than 10 seconds of the message. Needless to say if your name and number is not up front then your message likely got deleted, no matter who you are.
I would say through my expereince and high closing rates, that if you master the art of email instead of telephone tag then your chance of reaching your DM is dramatically increased.
Cheers and hopefully this helps bring validity to the subject.
Email me for more sboyle@infotech.com
There’s a reason I am a certified sales professional and the top of company for 7 years straight outselling most by double.
I understand the game and the buying process better than most.
Thanks for your modesty Steve.
SIDE COMMENT AS WELL……….
Think about the time of day you are calling….I am a busy sales executive and only find time at my desk real early in the morning and at the tail end of the day….I find these the best times to make your reach out calls.
If you absolutely have to leave voicemails, make it easy for them to get the message quick.
It depends. If you have a relationship and the voicemail is to keep in touch, leave it. If you’re trying to get someone for the first time, I wouldn’t. I’ve tried many of the tricks / techniques of getting someone to call back, but frankly they don’t work. Save your breath and find a way to actually talk to the person. After that, voicemail is OK.
Joe
Great and provocative piece from Doyle here, thank you for this.
Yes to voicemail that you’ve prepared and crafted for under 30 seconds, yes to email if you have the email address of the person you’re looking to engage with, and yes also to a clearly articulated website url in order to help with the decision process. Two reasons:
1. You’re looking for a “yes / no” answer from the prospect regarding whether there’s any purpose having a conversation on specific situations your product or service delivers against. If your web site is any good at communicating situations you excel at resolving, this will avoid the need to send information and chase for a response (energy sapping waste of time)
2. You’re looking to shorten the sales cycle and respect both your time and that of the prospect. If your spoken and written communication are to the point and congruent you make it easy for people to decide whether there’s value in speaking with one another.
I appreciate the post and all of the positive comments.
Bob H’s comments really struck a cord that alot of us should realize. Put yourself in the shoes of who you are calling. A short concise voicemail with a purpose works for me. I also have found success in getting callbacks by leaving a voicemail and following up with a email. I have used a service called Goldmail. http://www.goldmail.com.
Again…puting myself in the shoes of who I’m calling…ie-reading all these comments on this post takes energy and time, I can only imagine the amount of emails DM’s get throughout the day.
Goldmail is a voice over visual imaging technology and allows the person you are sending it to listen to your message instead of reading. What does this show to the person you are trying to connect with? Creativity, getting to the point, shows you have done some research on there company, stand out from the competition…etc. Then, following up after you have put some effort into this client makes for an easier tranistion to conversation/apt.
This is a really good question. I agree with most of the comments that say leave a short voicemail and follow up with an e-mail. You don’t want to seem desperate, but you definitely need to show conviction.
Doyle,
What great feedback, so many different views and ideas – along with strategies & tactics. I can’t wait to see your thoughts on the subject.
From a TeleSales perspective, without using voicemail I believe you are cutting out a huge customer contact opportunity for yourself. Here are my tips (many of which have already been mentioned above or alluded to):
1. if you are looking for call backs – your only objective on the voicemail needs to be getting the contact to call you. Jeffrey Gitomer and Art Sobczak of Business By Phone taught me that years ago.
Many times when I’m reviewing voicemail’s with a client and I ask them their purpose it is a commercial… most of the time the voicemail they share meets that objective perfectly. Unfortunately, they are also disappointed by their call back ratio – although their purpose isn’t to get a call back.
2. single topic – only have one reason for your call on the voicemail (even if you do multiple things; for me I call about training OR coaching OR teleclasses OR…. but not try to cram everything I do into one message).
I tell my clients – don’t worry, you’ll have the opportunity to go over what is important to that prospect in a conversation. PLUS, you’ll have the opportunity to leave more messages another day.
3. answer “how will calling this salesperson back help ME (my company, my responsibilities, etc)?” in your message.
4. practice writing your phone number down while you are leaving it. If you can’t write it (and you know the number) neither can they!
additional note – with your good customers, I think it is ok to NOT leave the number if they communicate with you via phone all the time. At their desk they have it, on their cell… it is in their call log.
5. listen to the contact’s outbound message – the WHOLE thing (don’t doze off, look at CNN, etc). That is a great way to match your message to their personality. Plus lots of times you will get other contact names, alternate contact info for that contact, and valuable insight about them.
Again, I can’t wait to hear your response Doyle.
Lynn
It’s all depend on what time one is calling and a short voice mail with call back request would do its work.
In response to this issue:
My only problem with not leaving a voicemail and calling later is that in this day-and-age most work phones have caller ID. If someone called me two, three, or ten times without leaving a voicemail I will assume it’s not important and when they call again I won’t pick up when I see the number.
I have been known to call on my Skype number which does not leave an ID.
I also use a service called ReadNotify (www.readnotify.com) which routes my emails through their server and sends me an email within 60-seconds of when they open my email. When I get that I immediately pick up the phone and call. Many times they will take the call and say something like “I just read your email”. On the flip side, if they read the email and won’t take the call then I know to move on.
Bob
As an unemployed consumer I don’t have any money for what anyone is selling and right now all the calls or voicemails, I prefer is an invitation for interviews. Or I win the lottery!
Gotta love the effort you put into this blog
Playing devil’s advocate here, I can think of a few reasons NOT to leave voice mail:
1. Prospects can make a “no” decision based on hearing your voice mail alone without the salesperson having the opportunity to ever overcome objections.
2. If getting prospects on the phone on first dials is more successful than leaving voice mails, you should definitely not leave voice mail messages.
3. You can make more dials and reach more prospects by not wasting time leaving voice mail messages.
4. Voice mail is considered voice spam to lots of prospects and you will be one of many leaving annoying commercials in a day. By the time you have an actual conversation, the prospect will know you and not like you.
5. Prospects never return voice mails.
I have worked on projects where leaving voice mail was not working, so we tried other tactics such including e-mail and not leaving voice mail at all. There are many factors to determine if leaving the messages make sense, such as gender, product or service offering, and brand recognition, market saturation.
I currently leave a series of voice mails before having the prospect paged because that’s what has been working for me for over a year while working for a logistics firm.
Warm regards,
Emanuel Carpenter
Author of “Dead Guys Don’t Buy”
If you simply leave a voice mail asking them to call you back – most likely they will not. And that leaves you with nothing to do but give it some time to call again. If you said something like “Hi, I’m trying to reach you, but I’ll try you back.” There’s your excuse to call again and they know that you will call again. You will start to be remembered and thought about. So you’ll have some small connection when you finally catch them.
It is interesting that budgeting your financials is easier than most think. I love coupons, but not showing them at the store.
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