All Entries Tagged With: "closing the deal"
Emails That Win Deals!
One of our top performers called me to her cube today and said, “Doyle… I need your help. I was supposed to get a final decision today from a big account I’ve been waiting on. Although the prospect promised to call me… she didn’t. I’ve tried calling her and haven’t been able to reach her. It’s the end of the day, and I’m writing her an email. Can you read over it and tell me what you think…”
I read through the first three sentences and noticed it was just a bunch of fluffy language that didn’t really say anything… a bunch of blah, blah, blah. We’ve all been there right? So I told her…
Compelling Argument Against Cold Calling
By Jeremy Miller
Cold calling is described in heroic terms: beating a path to the prized customer; crossing the many obstacles and walls of protection to find the elusive buyer; wrangling and competing against the many other sales people pursuing the same prize. After breathless battle and hard work the sales person wins his customer. His cold calling has paid off. He is a hero. Too bad it doesn’t work that way.
