All Entries Tagged With: "Rivals"
Competitive Warfare
Reader Q & A:
Are you speaking poorly about your competition? Is your competition bashing you?
I’ve known people who believe in creating doubt in the prospect’s mind by pointing out a competitor’s weaknesses. On the other end of the spectrum, I’ve known people who believe the exact opposite. They choose not to say anything negative about the competition…
Doyle Slayton | Oct 28, 2009 | Comments 26
We All Need a Rival!
I was watching the Texas vs. Oklahoma college football game this weekend and was thinking about how important their rivalry is for each school. The fierce competition that exists between them is what fuels each team’s marketability, recruiting power, and championship opportunities.
It got me thinking. Isn’t that what we want for our business? What we all need is a rival!
Doyle Slayton | Oct 18, 2009 | Comments 7
