All Entries Tagged With: "value proposition"

Is Your Internet Marketing Generating Hot Leads?

Quality lead generation is one of the biggest challenges sales teams face. I recently had an excellent Reader Q&A submission from Steve Richard, Co-Founder & Head of Training at Vorsight.com. He asked me to share it with all of our readers. Before asking the question, he described the “just looking” scenario we all face…

Question: How do you engage your web marketing leads to move them from “just looking” to “I’m interested”?